Competitive Analysis

Site 1

Mbop
The MBOP website has a clean appearance. Items such as the album covers could be aligned more carefully. They have a lengthy gap below each cover. This could be reduced and more albums could be shown. The album icons are also quite small. It is hard to tell what is being shown in the cover. The website is also very wide. Users would have trouble viewing this website on a low screen resolution setting. The navigation in the top right is out of place. It could be situated a lot better. The featured releases are a good way to advertise best-selling downloads, although it will constantly need updating. The design itself could have more colour, or one that is more inviting than gray. The site has good contrast, and the use of colours is well suited.

The logo has a very groovy feel, which is down to the font used. Its very smooth and sleek, the angle of the font also creates a better effect.

Clicking on an album will give you a copyright statement, prices, a larger version of the album cover, track listing and even a preview button. The preview button will let you hear the track before you purchase and download it. This is a good idea if you wish to hear certain tracks you have not listened to before. The preview also allows you to check the quality of the sound before you download.

Features
The news bar on the right side is a great way to attract people’s attention. They appear just like a newspaper would advertise the. A bold header, a few short sentences on the article and a link for the full story (A “go to this page” in a newspaper). This would also need updating regularly. I feel that it could be positioned in a better place and could be more attractive if the fonts were edited and a bold “News” title appeared above it.

The dropdown boxes I feel are useful, as the mage already has many links showing. This method keeps things tidy. This particular dropdown menu helps to specify what genre the search should look in. This is a great idea as the huge amount of albums this website would make a simple search difficult. It also helps create a faster search for the viewer if they know what genre they are specifically looking for.

After a search has taken place an extended alphabet search will appear. This feature also helps cut down searching times for the viewers who know what they are looking for. However, I do feel that viewers who are searching for something new would get lost in the amount of detail this type of search method goes into.

The alphabet also scrolls across the full width of the page as well. This can be very uncomfortable for the eyes.

The basket on this site is fairly straight forward. It is always visible which is good, as you can always tell what you have in your basket. This is good for visitors who have a large list of things added, and cannot remember what they have bought already. It is also handy for if you forget what you have just clicked on. The X symbol took a while to get used to. For adding the selected music download to your basket the icon is set to a +. These symbols are very similar and people could get confused easily.

The log-in system makes the site easier to use for returning visitors. It allows visitors to sign in and see their previous downloads and current downloads. Signing up is free and easy to complete.

Improvements
The site makes use of the whole page, which would affect users with a low resolution screen setting. There is a lot of white space between different areas of the page. This white space can easily be removed by aligning the other areas closer together. This will also make less of the screen used so the site can be used by low resolution monitors or settings.

The text in some areas is stretched throughout the whole page. Dropping this onto several lines will increase the readability of the page and make the alignment more professional. Keeping the text consistent is one that the site needs work on. There are various different text sizes. They need to be kept to a few standard sizes. The “Advanced Search” link is too small. It needs to be enlarged as viewers with eyesight disabilities will struggle to read it. The text in the grey sub header bars are aligned right up to the left, with no spacing. This can also make the titles harder to read. Align the headers a few pixels to the right to solve this.

The corners of the logo are cut off because they are so close to the edge of the page. Aligning the logo a few pixels in from the top and left would sort this problem.

Some of the album cover images have been reduced to artefacts. They have been compressed too much, and will need to be restored back to a better quality. The images are also fairly small, and cannot be enlarged by clicking on them. I recommend having full size or a bigger size of the album art for when the thumbnail is clicked. This will give the viewer a better view of what they are downloading, as most song’s genre can be told by the album cover.

Having multiple scroll bars will confuse novice users. The news should be expanded so all can be seen, or set to its own page.

There is “Genres” written underneath the links in the top right. I have no idea what It is for. It isn’t a link, and if it was a link then it should be placed on the same line as the other links. It should either be removed or mended and placed on the same line. The links at the bottom of the site have a “Press Release” link but not at the top.

The “Music download” section text is like a welcome note. It needs to be taken out of the box at the bottom of the screen and placed above the “Featured Releases” part to give new users an inviting welcome.

The purple highlights over the links are good for people who are novices, as it allows them to clearly see that they are highlighting a link. It should stay consistent though, as some of the links don’t have the purple highlight.

Overall I give this site 6 out of ten. It’s easy to use and good for novices, but there’s plenty of room for improvements.

Site 2

Juno
The website has some alignment issues. The content looks unprofessional because it has not been arranged in a good way. The website expands and contracts to the browser viewing the site. This is good, as it can be viewed in many different sized browsers. After a certain size, some of the links and images start to overlap on top of each other. This can make it difficult for viewers who have low resolution settings. Certain links are underlined. This makes it hard for the viewer to read the links easily. The green used is a very off-putting colour. Fonts and font sizes are different for each section. Some of the options at the bottom are links, but they look identical to the other headers, which aren’t links. There needs to be some recognition for links. You can change the currency depending on where you are from, which shows that the company is used by a range of people from different countries.

After clicking on an album cover, I received this page. Its alignment is also a big issue, and needs to be layered out effectively. The tabs allow the screen items to be narrowed down. This is great for finding things quickly if you know what you are looking for. The icons aren’t ones that people would recognise, but they do have a very clear alt tag name for when they are highlighted.

Features
The search feature allows users to search for the album/song/artist they are looking for. This method isn’t very friendly for users who are looking for something new. The album songs are spread all the way down the page, which means long scrolls down if your search, has loads of answers.

Its advanced search has multiple options allowing you to optimise your search as accurately as you like. For beginner users it also displays help boxes to the right allowing the user a hassle free visit. The alignment on this page seems a lot better.

The shopping cart can be viewed by clicking the link in the top right. The shopping basket allows the user to see what items they have selected for purchase. This is not, however, shown on the main page. The viewer must access it manually.

Purchasing music couldn’t be simpler. Simply tick the box next to the track you want to download, select what format it should be in then click buy. The site also allows a preview of the songs as well, which is great for if you wish to listen to the rest of the album before buying it.

Juno also comes with a login form. Registration takes less than a few seconds to complete, which is great for novice users, as they don’t have to worry about doing loads of typing. Being a member allows you to have your own settings stored. Things like your shopping basket will be saved until you delete the items from the basket.

The login feature is great for returning customers, as they have no need to fill in their personal details every time they visit the site.

Improvements
Personally, the green is too much of a Mickey Mouse colour. It needs to be darkened to look more professional. The site is also expanded all across the page. This makes it hard for viewers with low screen resolutions. The site is trying to show off too much of its information on a single page. I think that the layout needs some looking into, and maybe not showing as much information.

The site is quite helpful for novice users, as help fields appear, and each section is given a clear header, this helps the user not to get lost in the information.

The fonts need to be kept consistent. Each section seems to have a different font style, which makes the site look untidy and unprofessional. Keep the same fonts for all the sections and just change things like italicized and bold words.

I feel that there should be at least a space left for the cart to be seen at all times. I think it’s essential for the viewers to be able to see what they have already chosen with just a glance to the left or right of the page.

The links aren’t very user friendly either. There’s too much going on for novice users to follow.

I give this site 6 out of 10. Some nice features and the creator have obviously thought about the target audience and users with little internet experience. I do feel that the site has too much content spread over the pages, which is ineffective use of white space.

Site 3

iTunes store
First glance of this music store I could clearly see that new internet users would struggle. The amount of information that hits you on the first page is quite unbelievable. There are so many links and options it’s hard to know where to start. The site maintains good alignment though, as nearly everything is boxed together and neatly placed. Nice clear headers and the links are obvious due to their underline function when scrolled over. All the fonts are consistent throughout the site, giving it a clean and professional feel.

The rotating banners at the top are the first things to be seen. They show some of their newest items for sale. This not only includes music, but games and movies as well. I think it is a great way for advertising.

All the images seem to be in top quality and have been compressed perfectly so that they give a brilliant finish, and the loading times are pretty quick.

On a note I do find that the iTunes program itself runs quite slow, especially when playing tracks at the same time as searching through the shop.

Features
One of the great features of this store is its searching ability. The search bar is a simple one, but with the dark background colour it really stands out. The search also has a power search option, which is great for if you know exactly what you are looking for. The search also lists any popular searching options whilst you’re searching. This is great for easily selecting the word you want to search for without having to type it all in.

One disadvantage about this search feature is that it doesn’t have a button to click on for the search to activate. Many new internet users use that to start the search, and without it they would be lost.

Another feature is the tabs that appear. These tabs allow you to step back to previous pages without having to click through the back button several ties. You can instantly go back 2 or three pages with the single click of a button.

The rotating header shows some of the new stuff to iTunes and is a great way to grab people’s attention. It’s also something different so you never see the same things constantly on.

All the links are given their own header, so browsing for what you want takes minimal time.

Improvements
There is too much information on the home page. You get bombarded with information that simply could be removed or placed in a different location. There are also hundreds of links on each page; it’s really hard to find where to start. Removing unnecessary links and information and shuffling the content around would sort this.

There really needs some sort of search button for novice users, or a quote that says “Press return to start the search”. This would make the site more user friendly.

The large amount of information also means that users may have to scroll for a while before they find what they are looking for. The shuffle of things would sort this, as stated above.

I give this site 9 out of 10.